Retail Expansion: Article Furniture Opens Austin Store
The online retailer is expanding into Northwest Austin in early 2027, adding a sixth physical location to its network.
By Fatou Kim ·
Online furniture retailer Article is ending its digital-only exclusivity in Austin by opening a physical store in Northwest Austin. The move brings the brand’s mid-century modern and Scandinavian designs to a brick-and-mortar setting for the first time in the Texas market.
The new location will occupy 9,000 square feet at Great Hills Market on Great Hills Trail. Article plans to open the doors during the first quarter of 2027. Current neighbors at the shopping center include T.J. Maxx, Petco, and La Madeleine.
This Austin store marks a first for the company by stocking outdoor furniture year-round. Shoppers will be able to browse curated room vignettes and select from fabric swatches. The retailer also offers free design services to customers visiting the space.
Aamir Baig, Article’s CEO and co-founder, stated that the brand approached expansion with discipline after a decade of digital-first growth. He noted that physical retail serves as an extension of the online business rather than a replacement for it.
Article identifies Austin as a top 15 U.S. city for its e-commerce orders. The company opened its first physical store two years ago in Vancouver, British Columbia, its home base. Subsequent locations opened in Toronto, San Francisco, and Bellevue, Washington.
The Austin opening will bring the total number of Article stores to six. A second location is also scheduled to open in Atlanta next year. Baig reported that nearly 70 percent of in-store merchandise sales across existing locations came from new customers.
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