Apple TV brings Dolby Atmos to the US Grand Prix

Apple TV subscribers in the United States gained access to Dolby Atmos audio for Formula 1 coverage on Friday, October 23. The first race to feature the spatial sound technology is the United States Grand Prix scheduled for this weekend.

Apple and Dolby Laboratories confirmed the addition earlier this month. They stated that Formula 1 broadcasts on Apple TV would support Dolby Atmos starting with the Grand Prix weekend. This marks the first time a Formula 1 race has been broadcast in this audio format.

Apple described the feature as a way to place viewers in the center of race weekend events. The audio design includes team radio chatter, commentary, engine noise, and pit lane activity. The company noted that combining Dolby Atmos with Dolby Vision video enhances both the sound and visual clarity of the broadcast.

The first practice session for the Austin race has already concluded. Subscribers can still view the remaining sessions before the main event. Practice 2 takes place on Friday, October 23, at 5 p.m. ET. Practice 3 is scheduled for Saturday, October 24, at 1:30 p.m. ET, followed by qualifying at 5 p.m. ET. The race itself begins on Sunday, October 25, at 4 p.m. ET.

Apple is hosting a live screening of Sunday's race at its Domain NORTHSIDE store in Austin, Texas. The same location hosted the launch of the iPhone Duo on Friday. Apple CEO John Ternus and retail chief Deirdre O'Brien attended that event.

The company also updated Apple Maps to support the race weekend. Apple expanded its Detailed City Experience to include Austin and added a specific map of the Circuit of The Americas. This map displays turn numbers, grandstand locations, and 3D landmarks to assist fans in navigating the venue.

Apple TV is available for $14.99 per month or as part of the Apple One bundle. The streaming service also carries titles such as Ted Lasso, Severance, The Studio, The Morning Show, Shrinking, and Silo.