New drink shop opens across from SMU with music lounge and 1,373-square-foot space
Rollin Joe’s Sips & Co. opens Nov. 6 at 3411 Asbury St., featuring a 1,373-square-foot lounge and a menu of over 30 specialty beverages.
By Fatou Kim ·

The Park Cities neighborhood in Dallas has a new gathering spot near the Southern Methodist University campus. Rollin Joe’s Sips & Co. opens Friday, Nov. 6, at 3411 Asbury St., directly across from the university. The space is designed to serve students, residents, and passersby with a mix of specialty drinks and live music.
The new location offers a preview event on Thursday, Nov. 5, from 3 to 7 p.m. before its official debut. The 1,373-square-foot interior holds approximately 45 to 50 guests. A covered patio and a walk-up "Quick Sip" window provide options for customers who want to order without entering the main room.
The menu features more than 30 beverages, ranging from standard espresso drinks to frozen slushes and energy blends. Coffee items include "Cup o’ Joe," which is drip coffee, and "Fast Times," a cold brew. Specialty drinks combine ingredients like peanut butter, toasted marshmallow, and lavender with espresso or milk. The "Slurpin’" lineup offers frozen options such as "Toasted," which mixes espresso with mocha and toasted marshmallow.
Food options are limited to breakfast and lunch sliders made with King’s Hawaiian bread. These include "Bacon Me Crazy" and "Mile High Club." The menu also lists "Dr. Mary’s Special," a chocolate chip cookie finished with flaky sea salt. A mobile app will launch after the opening day, allowing guests to place orders ahead of time.
Jerry W. Mooty Jr. and Kirk Thompson founded the business. Mooty is an SMU alumnus and the nephew of Jerry Jones. He left the legal profession in 2012 to develop the brand. Thompson previously owned Panera Bread and Jimmy John’s franchises. The two have worked on the concept for over a decade. Mooty stated that he wanted to create a space that feels comfortable and welcoming for the community.
The interior design was created by Alexander Quintanilla of Q-ARC. The layout draws from vinyl listening lounges and modern cafes. House music plays daily, and the venue will host live DJs and special events. The shop operates daily from 6 a.m. to 8 p.m.
The building has been part of the neighborhood for decades. Mooty said the founders are excited to give it new life. The space is set up to transition from morning caffeine stops to evening social meetings.
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