Schwimmer chases red sweater in 25-year Friends callback

David Schwimmer ran through the streets of New York City in a new commercial, chasing a specific item of clothing for 25 years. The advertisement, titled "The Red Sweater," promotes Quince, a lifestyle brand. Schwimmer pursues various strangers who are wearing the "dream sweater," a cashmere garment in a shade named Coulis Red.

The spot directly references season eight, episode two of Friends, titled "The One with the Red Sweater." That episode aired in 2001. In the original story, Ross Geller loses his red sweater, leading to a misunderstanding about the paternity of Rachel Green's unborn child. The mystery resolves when Ross appears in Monica Geller's apartment, stating he has been searching for his missing garment.

In the new ad, Schwimmer finally corners a person wearing the sweater. Another man then approaches and claims the item as his own dream sweater. Schwimmer immediately begins running again. The video features a recurring gag where every character, including a dog, appears to want the sweater.

Schwimmer addressed the collaboration in a statement. "When Quince came to me with this idea, I thought it was really funny," he said. "After all, a red sweater and I go back a long way." He noted that he was already a fan of the company before they contacted him. "I don't understand how they make such great quality stuff at the prices they offer," Schwimmer added. He praised the brand for finding a clever way to have fun with the concept.

Quince released the campaign on Tuesday. The ad serves as a promotion for the brand's new cashmere line. The commercial is available for viewing online.